Does AI use mean less web traffic for museums? There are many ways to approach this, but here I've mapped the ratio of web visits at smk.dk to physical museum visits. If guests get info elsewhere, this ratio should change (i.e. fewer web visits per physical visit). I'm pretty sure that must be happening but currently the effect isn't strong enough to be clearly visible. We'll follow these numbers closely 🔎 #musetech #museums #glam #smkmuseum #dkmuseum