eVOTErra – #RhRR
@evoterra@podvibes.co
OG Podcaster from 2004. Co-authored Podcasting For Dummies way back in 2005. Ran Podiobooks.com from 2005–2015. Hall of Fame class of ‘22. Professor of podcasting at ASU since 2025. Retired from podcast punditry. Focused on curating #AudioFiction at https://theend.fyi and making good trouble at https://rhrr.us. Ex-expat (SE Asia), #คุณปู่ (grandfather), #ebike enthusiast, and more! Politics: Anti-fascist progressive. Ethos: Science-minded atheist https://gravatar.com/evosimplermedia
podvibes.co
eVOTErra – #RhRR
@evoterra@podvibes.co
OG Podcaster from 2004. Co-authored Podcasting For Dummies way back in 2005. Ran Podiobooks.com from 2005–2015. Hall of Fame class of ‘22. Professor of podcasting at ASU since 2025. Retired from podcast punditry. Focused on curating #AudioFiction at https://theend.fyi and making good trouble at https://rhrr.us. Ex-expat (SE Asia), #คุณปู่ (grandfather), #ebike enthusiast, and more! Politics: Anti-fascist progressive. Ethos: Science-minded atheist https://gravatar.com/evosimplermedia
podvibes.co
@evoterra@podvibes.co
·
Apr 14, 2026
This is the best article I've read about podcast monetization in a very long time, and I HATE talking about podcast monetization!
https://podnews.net/article/intimacy-over-scale
Programmatic ads really only bring in meaningful revenue when they get 100s of 1000s of impressions a month, which forces podcasters to cram 9 or more ads into each episode.
But direct sponsorship is quite different. Better for listeners, the creator, and the sponsor.
#podcasting #monetization #ads #sponsorship
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