Things I regularly find challenging to get prospective clients to understand with software development:

  1. It takes far more time than you expect.

  2. It costs far more than you expect (a bespoke web app for example is thousands of pounds, if not tens of thousands).

  3. There is no such thing as a ‘2 minute fix’.

  4. Companies like eBay, AutoTrader etc. have teams of people like me (no I can’t clone their site in 1 month for £200).

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